Charity ReavesCharity Reaves,

Director of Organizational Development


Mission: Organization

Charity is the director of Organizational Development for Smokey John’s, Inc. She manages, designs, and implements policies and procedures relating to organizational effectiveness and growth. Charity is also the director of People & Culture and serves as project manager for major initiatives. Mostly working behind-the-scenes, she enjoys creating solutions that increase efficiency and enhance culture.

New York State of Mind

Charity’s professional involvement with Smokey John’s kicked off when she began editing their marketing materials. She was freelancing as a writer and editor at that time. Everything changed after attending a Goldman Sachs 10K Small Businesses conference in New York with Brent. Through coaching sessions with Bloomberg executives, she began to see her family’s restaurant in a new light and how she could be a part of the vision.

Now, she uses her background in marketing, education, training, and communications to lead initiatives that challenge norms, prompt change, and shape culture. She analyzes the company’s infrastructure to identify gaps, then facilitates solutions to address those needs. She wants to ensure the business has a solid foundation to build on as it grows. At the heart of it all, her aim is to foster a nurturing environment where team members feel valued and seen.

Married to BBQ

Charity was born and raised in Houston, Texas. After graduating from John Foster Dulles High School, she left home to attend college, first at Wesleyan College (Macon, Georgia) her freshman year, then in Dallas at Southern Methodist University (pony up!). She graduated from SMU in 2003 with a BBA in marketing.

In 2000, she met Brent through her friend, Yulise. There was nothing romantic about their relationship initially; to her, he was just Yulise’s older brother who teased her (Charity) unnecessarily. But after a profound conversation between the two of them, something changed. They married in 2004 and have been living, laughing, and eating happily ever after.

FOOD. FAITH. FAMILY.

NOURISHING OUR COMMUNITY THROUGH THE JOY OF FOOD,
THE STRENGTH OF FAITH,
AND THE SPIRIT OF FAMILY

  • Will definitely be coming back again, SOON!

    “This BBQ is great!”

    Sean

  • This is my new go-to for BBQ!

    “Ribs are AMAZING and brisket is great.”

    Dena

  • Nice, clean, beautiful new restaurant, friendly service, good prices and great food. That's what we're all looking for.

    “Nice, clean, beautiful new restaurant, friendly service, good prices and great food. That's what we're all looking for.”

    Harvey

  • I called last minute for a catering event and they were more than accommodating.

    “Smokey John's is first class in every respect!”

    Kyle

  • A+ service plus great food is enough reason for us to come back again!

    “We chose ribs (which were AMAZING) and they gave us a little more in the portion and free drink cups without us even asking.”

    Hope

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